Apple Announces Digital Textbooks Service At Guggenheim

NEW YORK, NY – JANUARY 19: Philip Schiller, Apple’s senior vice president of Worldwide Marketing, speaks about Apple’s plan to “reinvent” textbooks at an event at the Guggenheim Museum on January 19, 2012 in New York City. Apple announced iBooks 2, a new free app featuring iPad interactive textbooks. The company also announced iBook Author, an application to create digital textbooks, and iTunes U, an educational app for students and teachers. (Photo by Mario Tama/Getty Images)